The Google Ads Full-Funnel Opportunity

Over two decades of digital advertising experience. Liberal, analytical and a futurist. I enjoy the challenges of an ever-changing landscape. I enjoy learning by doing; immersing in data and finding insights that can improve outcomes. Originally from India, and a resident of New Zealand. When not obsessing about campaign performance data, I dabble in music, composing songs and working with musicians online to produce them. I'm a yogi and an animal caregiver. Prior to 2002, I worked in film and television production for 5 years, assisting documentary film makers in Mumbai, working for television channels and film production houses, and as an executive producer of a minor Bollywood movie.